From Two Wheels to Four: BK8 News Takes Its Motorsport Story from MotoGP to Formula 1

Categories: Sponsorship | Published by: Jefferey

06/10/2026

BK8 News has officially joined Aston Martin Aramco Formula One Team as a Global Partner, with the partnership announced on 1 October 2026.

BK8 News is a global sports news and entertainment platform providing sports coverage and entertainment content to audiences across international markets. The platform focuses on connecting fans more closely with the sports they follow.

BK8 News Branding on the Aston Martin AMR26

As part of the partnership, BK8 News branding will appear on the rear-wing end plate of the Aston Martin AMR26.

BK8 News will also have an onboard presence on the Formula One car, while additional branding will appear on the fin during the launch of the partnership.

The partnership gives BK8 News access to Aston Martin Aramco’s global Formula One presence as the sports platform continues to grow its international audience.

Connecting With Formula One Fans Worldwide

BK8 News and Aston Martin Aramco will work together across a range of marketing and audience engagement activities.

According to the official announcement, these activities will focus on providing fans with greater access to the team and bringing them closer to the action.

The partnership will continue throughout the 2027 Formula One season and beyond.

Aston Martin Aramco Welcomes BK8 News

Jefferson Slack, Managing Director of Commercial and Marketing at Aston Martin Aramco Formula One Team, welcomed BK8 News to the team and highlighted Formula One’s ability to connect brands with passionate audiences around the world.

He also said Aston Martin Aramco and BK8 News share an ambition to engage fans globally through sport and entertainment.

BK8 News Continues Its Global Growth

Michael Gatt, Managing Director of BK8 News, described the Aston Martin Aramco partnership as an important step in the continued growth of BK8 News and its ambition to connect with sports fans around the world.

He highlighted Aston Martin Aramco’s position at the highest level of global motorsport, where performance, precision and innovation are important parts of the team’s daily operations.

BK8 News and Aston Martin Aramco also plan to create fan experiences, provide new perspectives and access, and share stories from behind the Formula One team in an entertaining way.

BK8 News Enters Formula One With Aston Martin Aramco

The Global Partnership places BK8 News alongside Aston Martin Aramco in Formula One, with the BK8 News brand appearing on the AMR26 and through onboard branding.

Alongside the branding presence, both organisations will work together on marketing, audience engagement and fan-focused activities during the 2027 Formula One season and beyond.

The partnership forms part of BK8 News’ continued international growth and its aim to connect with sports audiences across global markets.